Jay Z and beyonce just wrapped up their ‘On The Run’ tour in Paris. The duo decided to premiere their short film ‘bang bang.’
Two American outlaws speed through the Californian desert in a dusty
1960s Pontiac GTO with a manifest poise and stylish swagger that could
only be embodied by the world’s foremost musical couple: Beyoncé and Jay
Z. Directed by the New York-based filmmaker and photographer Dikayl
Rimmasch, bang bang is a trilogy of short films starring Mr and Mrs Carter’s filmic alter egos, appearing throughout their
two-and-a-half month long tour, On the Run, which celebrated its finale
on Saturday at Stade de France in Paris. Rimmasch was introduced to
Beyoncé and Jay Z via Mark Romanek, and with a creative cohort in the
war photojournalist William Kaner put together a filmmaking approach and
aesthetic inspired by French new wave cinema and the powerful intimacy
of legendary independent director and mentor, Les Blank. Rimmasch’s
stripped-back process paid dividends, allowing an incredibly fast,
shoot-from-the-hip style using custom camera rigs that he had designed,
50-year-old Russian lenses and lighting effects by Archie Ciotti and
Scott Spencer. Below, we’re in conversation with the steadfast
director—also known for his black-and-white campaigns for RRL by Ralph
Lauren—about bang bang’s conception and what it’s like to direct contemporary music’s most iconic performers.
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