Andy Milonakis released his “original concept video” for iLoveMakonnen’s “Too Much” without warning this afternoon and in it, he seems to have achieved the impossible: he’s made ILoveMakonnen’s already loopy universe seem even weirder, without dipping into overt, unfunny parody.
While he’s clearly having a laugh, Milonakis respects the song’s goofy-yet-romantic tone: he stares at the camera on the brink of tears, the red clownish painted smile contrasting with his still-youthful pout.
Related: Drake Signed ILOVEMAKONNEN To OVO Sound
Milonakis’ odyssey begins when he enters a convenience store and throws a wad of cash at the register, and loads up on Skittles. The rest of the video concerns his relationship with a young woman who initially rebuffs him, before finally comforting the disconsolate protagonist in a bathtub. It’s a love story for the ages.
While Makonnen wasn’t involved in making the video, Milonakis made clear in the Youtube description that he signed off: “I spoke to Makonnen about doing a video to one of his songs, he gave me the green light,” Andy wrote. “Not sure he expected a full music video, but I hope he is pleased with the outcome. I have permission from ILoveMakonnen to use his song for this original concept video.”
Drumroll: what did the rising star of New Atlanta think of the clip?
Good news, Milonakis:
We love itWatch the video below.
— Halloween Makonnen (@iLoveMakonnen5D) October 4, 2014
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